Barthes

"We must further accept one last freedom: that of reading the text as if it had already been read. Those who like a good story may certainly turn to the end of the book and read the tutor text first; it is given as an appendix in its purity and continuity, as it came from the printer, in short, as we habitually read it. But for those of us who are trying to establish a plural, we cannot stop this plural at the gates of reading: the reading must also be plural, that is, without order of entrance: the "first" version of a reading must be able to be its last, as though the text were reconstituted in order to achieve its artifice of continuity, the signifier then being provided with an additional feature: shifting."

-Roland Barthes' S/Z, ix. "How Many Readings," 1970, p. 15